Optum Holiday Mailer
Encouraging affirmations and mental health practices
AR
Animation
Webapp
This app was sent to Optum employees during the holidays with a few quick activities they could practice anywhere to help manage stress and encourage good mental health practices.
When opening the app, users were greeted with a 360° view of a world inspired by Optum's brand.
34 different sprite sheet-driven animations
As users panned around and viewed the different characters, they could tap them for more interaction. Some would kick off guided meditation or circular breathing instructions.
Powered by 8th Wall, Lottie, and After Effects Bodymovin animations exported to sprite sheets, the app would allow Optum employees a glimpse into the new branding and receive useful tips for mental health
